2007年11月6日星期二

老干妈传奇

贵州老干妈   贵阳老干妈   老干妈辣酱   老干妈辣椒酱   老干妈蒸排骨
老干妈回锅肉   老干妈牛肉干   老干妈辣椒酱的做法   老干妈香辣菜  
 
1.发展
一个没上过一天学、只会写自己名字的农村妇女,却创出了拥有十几亿元资产的全国知名企业。创造这个奇迹的人名叫陶华碧。说起她的名字,许多人茫然不知,但提起她的"老干妈"辣酱,却几乎是家喻户晓,尽人皆知。
陶华碧1996年创建贵阳南明老干妈风味食品有限责任公司,到2004年,已累计上缴国家税收2.2亿元,吸收了1800多名下岗职工和农村富余劳动力进入企业。
老干妈企业的发展史,是一部处处彰显着"艰辛"和"诚信"主题的创业史。

因为家里穷,陶华碧从小到大没读过一天书。20岁那年,她嫁给了一名地质队员。但没过几年,丈夫就病逝了,扔下了她和两个孩子。为了生存,她不得不去打工、摆地摊。
1989年,陶华碧用省吃俭用攒下的一点钱,在贵阳市南明区龙洞堡的一条街边,用四处拣来的砖头盖了个简陋的"实惠餐厅",专卖凉粉和冷面。为了赢得顾客,她琢磨出了别家没有的"点子":别家卖凉粉只是加点胡椒、味精、酱油和小葱当作料,陶华碧却特意制作了麻辣酱,作为专门拌凉粉的作料。这个点子一实施,生意果然兴隆。
一天早晨,陶华碧身体不舒服,就没有去菜市场买辣椒,辣酱自然也没备。谁知,顾客来吃饭时一听说没有麻辣酱,居然转身就走了。看着顾客的背影,她琢磨开了:怎么会这样?难道来我这里的顾客并不是喜欢吃凉粉,而是喜欢吃我做的麻辣酱?想到这儿,她不禁喜上眉梢:有这么多人爱吃我的麻辣酱,我还卖什么凉粉?不如专卖麻辣酱!她从此潜心研究起来。经过几年的反复试制,她制作的麻辣酱风味更加独特。
1996年7月,陶华碧办起了食品加工厂,专门生产麻辣酱,起名为"老干妈麻辣酱"。
大字不识几个的陶华碧有什么绝招管理好工人、经营好工厂呢?她采取的是最老实的办法:自己身体力行,我这个老板怎么干,工人就怎么干。我苦活累活都亲自干,工人们就能跟着干,还怕企业搞不好?她从不对员工横加指责,只是对他们说:"我把你们当家里人,你们也把这里当成家。我怎么做,你们跟我怎么做就行了。"
当时的生产都是手工操作,捣花椒、切辣椒时溅起的飞末辣得人不停地流泪,工人们谁都不愿干这活。陶华碧就亲自动手,她一手挥着一把菜刀,嘴里还不停地说:"我把辣椒当成苹果切,就一点也不辣眼睛了。"员工听了,都笑起来,纷纷拿起了菜刀……那段时间,陶华碧和工人们没什么两样,处处领着大家干,从不惜力,结果累出了肩周炎,十个手指甲也因为长期搅拌麻辣酱全部钙化了。
可是,大批麻辣酱生产出来后,当地的凉粉店根本消化不了。为了打开销路,陶华碧背着产品到各食品商店和单位食堂进行试销。没想到,这种笨办法还真见效。不过一周的时间,试销商纷纷打来电话,让她加倍送货……
"老干妈麻辣酱"很快就在贵阳市稳稳地站住了脚跟。这时,陶华碧心想:水深水浅都试出来了,我"老干妈"还怕什么?老话不是说要"趁热打铁"吗?索性,我扩大规模,把工厂办成公司得了。

1997年8月,"贵阳南明老干妈风味食品有限责任公司"正式挂牌。"产品靠质量求生存,质量是能打动人心的广告。人品决定产品,产品体现人品,市场经济靠的是竞争,竞争靠的是质量,没有过硬的质量就无法在竞争中立足。"这是陶华碧一直强调的。
她是个精益求精的人,对企业生产的每一个环节都从严、从细把关。为了使公司全体员工增强质量意识,她对新进厂的员工实行"先培训后上岗"的用工制度,树立"争创一流企业,生产一流产品"的精神,在生产过程中要求员工做到相互监督,认真做到自检、互检、专检,对员工的各项指标进行全面考核,并直接与工资挂钩,对原材料的质量进行严格把关,无论是选购的菜油、辣椒、大豆还是各类辅料,进厂一定要通过相应国家标准的验收。正是因为对严格的质量体系有效地实施,使得产品历年来的出厂合格率都达到了
100%。靠着上乘的品质,"老干妈"的几种产品先后获得了"贵州省名牌产品"称号,公司产值连年翻番。到2000年末,仅仅3年多时间,"老干妈"公司就迅速壮大,员工发展到1200人,产值近3亿元。
公司发展到这个程度后,已经见过了世面的陶华碧渐渐感觉到自己的"土办法"再也跟不上激烈的竞争形势了,她想:自己虽然没多少知识,可天下有知识的人多呀!毛主席不是说过吗,要"洋为中用"、"古为今用",我就来个"他为我用"、"借智借脑",把别人的现代化管理引进来。
不久,陶华碧聘用了一个大学生。怎么培养这个人才呢?陶华碧有她自己朴素的绝招。本来,招聘这个本科生是要任命他做办公室主任,但陶华碧并没有马上任命,而是先让他在公司里做杂活,用她的话说:"这是淬火。"然后,又派他到全国各地去打假、考察市场,这一招儿用她的话说:"这是磨磨。"半年后,陶华碧才任命他为办公室主任。如今,这位青年已是公司不可或缺的骨干。
后来,每每招聘新的管理人员,陶华碧都要对他们说:"我承认自己"老土",但你们别土,企业别土。"她总是先派他们轮流到广州、深圳和上海等开放城市,让他们考察市场,到一些知名企业学习先进的管理经验。这一招儿还真有用,这些人回来后,很快就使公司逐步走上了科学化管理的道路。

1997年公司成立时,工人一下从几十人扩大到200多人。别的企业制定许多规章制度,都是为了规范员工行为,制约员工消极怠工。可陶华碧对此却有另一番见解:帮一个人,能感动一群人;关心一群人,肯定能感动整个集体。
陶华碧最初制定管理制度时,就把"讲感情"视为最基本的要素。比如:在员工福利待遇的制定上,考虑到公司地处偏远,交通不便,员工吃饭难,她决定所有员工一律由公司包吃包住……公司后来发展到上千人,这个规矩仍然没有废止。
公司里有个厨师来自农村,父母早丧,家里还有两个年幼的弟弟,可他爱喝酒抽烟,每月1000多元的工资几乎都被他花掉了。陶华碧知道这件事后,很替他担心。一天下班后,她专门把这个厨师请到酒店喝酒,对他说:"孩子,今天你想喝什么酒就要什么酒,想喝多少就喝多少。但是,从明天开始,你要戒烟戒酒,因为,你必须让两个弟弟去读书,千万别像我一样大字不识。"
厨师听了这番语重心长的话,深受感动,当即向陶华碧保证要戒烟戒酒。但陶华碧还是不放心,只让他每月留200元钱零花,其余的钱则由她代替保管,什么时候他弟弟上学要用钱时,再从她那里支取。
只是关心个别员工,陶华碧觉得还不够,她用母爱温暖着企业的每名员工。贵州过年过节有吃狗肉的习俗,她就特地建了个养狗场,长年累月养着几十条狗,每到冬至和春节就炖狗肉供全公司会餐。公司中的1300多个员工,她能叫出60%的人名,并记住了其中许多人的生日。员工的生日到了,都能收到她送的一份礼物和一碗长寿面加两个荷包蛋。员工结婚时,她再忙也必定要出席祝贺并亲自当证婚人。每当有员工出差,她还总是像老妈妈送儿女远行一样,亲手为他们煮上几个鸡蛋,一直把他们送到厂门口,直到他们坐上了公交车,才转身回去……
在员工们的心目中,陶华碧就像妈妈一样可亲可敬;在公司里,没有人叫她董事长,全都叫她"老干妈"。真情,让陶华碧在企业里拥有了"妈妈"一样的感召力,带动着员工们竭力为"老干妈"的迅速发展而拼搏……




2.关于

贵阳南明老干妈风味食品有限责任公司
贵阳南明老干妈风味食品有限责任公司位于贵阳市南明区龙洞堡见龙洞路138号,成立于一九九六年,注册资金1000万元。企业现拥有一栋四层的多功能办公大楼及生产厂房四个,占地二万多平方米,员工1000余人,其中除在公司从事生产、管理人员外,还有分布在全国各大中城市的产品营销队伍。

自老干妈风味食品有限责任公司成立以来,在贵州省、市、区各级党委政府的支持和帮助下,在企业创始人陶华碧女二士的带领下,全体老干妈企业的员工秉承"诚信为本,务实进取"的企业精神,通过七年的艰苦创业,企业已经发展成为全国知名企业、贵州省辣椒制品生产及销售的龙头企业。目前公司已经建成了日产量达35万瓶辣椒制品的生产体系,主要生产风味豆豉、油辣椒、鲜牛肉末、水豆豉、风味腐乳等10余个系列产品,是贵州省辣椒产业的重要支柱企业。

公司在前进中不断完善内部管理和基础设施建设,在技术改造方面不断推陈出新,除新增生产线外,还加大力度对原有生产线进行技术改造,企业生产能力得到大力提高。在管理上引入了现代化管理体系,并行之有效的实施,企业竞争能力和管理水平不断提升。在产品质量监控方面,建立了设备较为齐全的产品检验化验室,加强和提高了产品的自检、自测能力,做到每批次产品都严格按操作规程要求生产,出厂前抽样送省内质量检测及食品检验的权威机构进行检测。几年来企业质量管理体系有效地实施,使历年来产品的各项指标都达到国家卫生、质量标准,产品出厂合格率始终都达到了 100%。一九九九年分别被中国食品工业协会和贵州省质量技术监督局授予"全国食品行业质量效益型先进企业"和"检验合格企业"称号,二OOO年被国家农业部授予"全国乡镇企业质量管理先进单位"称号,并顺利通过了ISO9001―2000质量体系认证。

在七年的经营历程中,老干妈公司以自身突出的经营业绩和创造出的社会效益赢得了许多荣誉。―九九八年老干妈公司实现产值5014万元,上缴国家税收329万元,主导产品"老干妈风味豆豉"荣获了"贵州省名牌产品"称号,企业被贵阳市人民政府授予"质量效益先进企业";―九九九年产品"老干妈风味油辣椒"相继被评为"贵州省名牌产品",产品注册商标被贵州省著名商标组委会和工商行政管理局审核认定为"贵州省著名商标",企业荣获中国食品工业协会颁发的"全国质量效益型先进企业"称号,当年公司产值实现1.26亿元,上缴国家税收1500万元;二OOO年企业实现产值 1.5亿元,上缴国家税收2464万元,产品"老干妈鲜牛肉末"被评为"贵州省名牌产品",企业分别被国家农业部、贵州省委、省人民政府、贵阳市委、市政府授予"全国乡镇企业质量管理先进单位"、"一九九九年度发展乡镇企业先进单位"、"贵州省非公有制经济明星企业"、"贵阳市十强民营企业"、"贵阳市非公有制经济先进私营企业"等荣誉称号;二OO一年企业实现产值2.15亿元,上缴国家税收3700多万元,产品"老干妈风味豆豉"、"老干妈油辣椒"、"老干妈鲜牛肉末"三个品种还同时被中国国际农业博览会评为"2001年中国国际农业博览会名牌产品",企业分别被中国食品工业协会和贵州省农业厅等十二个厅局评为"中国农业产业化经营20大龙头企业"和"贵州省农业产业化经营重点龙头企业"称号,以表彰贵阳南明老干妈风味食品有限责任公司在发展过程中对农业产业化经营所做出的巨大贡献,二OO二年企业实现产值3.8亿元,上缴国家税收5188万元,企业分别被省国家税务局、省地方税务局、市人民政府授予"诚信纳税企业"、"2002年度贵阳市非公有制经济十强纳税大户"、"贵阳市非公有制经济十佳明星企业"等称号。

据统计,老干妈公司在1997年―2001年的五年时间内共使用菜油39544吨、辣椒7865吨、大豆21109吨、花椒56吨、生姜185吨、葱37吨,用于农产品采购资金达到3.5亿元之巨,累计消化掉了106万亩耕地的农作物,极大地带动了农业的发展,为广大农民致富做出了积极的贡献。同时为带动更多的农民致富,老干妈公司采取到农业种植地区兴办原材料种植基地,聘请专家对基地农户进行农作物种植技术指导,提高农作物质量和产量,并与基地农户签订原材料收购合同,在保证自身原材料品质的同时,加大力度帮助农产发展生产,与农产建立了"双赢"的机制。

几年来,老干妈公司在开拓市场领域已获得了较大的突破性发展,逐步形成了"以国内市场为依托,积极拓展国际市场"的经营战略指导思想,产品畅销全国各地,并在北京、天津、上海、重庆、广州、长沙、成都、武汉、南京、大连、石家庄、哈尔滨等65个大中城市建立了省级、市级代理机构。一九九七年以来,欧盟、美国、澳大利亚、新西兰、日本、南非、韩国等国家和地区的海外客商通过各种途径寻求合作,二OO一年,老干妈公司产品已出口上述国家和地区,产品"老干妈风味豆豉"还通过了美国FDA质量认证,二OOO年国家外经贸部正式赋予老干妈公司自营进出口权,为我公司产品冲击国际市场提供了有力保障。

进入新世纪,老干妈公司更将以市场为导向,靠品质求生存,向管理要效益,全方位实施品牌立体发展战略,与时俱进、求实创新,为建设成为―现代化的大型企业而努力奋斗。


相关链接:贵阳"老干妈"名称的由来
被贵阳市广大市民亲切称为"老干妈"的陶华碧女士,今年56岁,现任贵阳南明老干妈风味食品有限责任公司法人代表、董事长,贵阳南明春梅酿造有限公司法人代表、董事长,贵州省人民代表大会常务委员会代表、贵阳市政治协商委员会常务委员、贵阳市南明区政治协商会委员会副主席。

陶华碧女士原是核工业部206地质队的一名普通家属,十几年前丈夫不幸去世,给她留下了两个年幼的孩子,为了生活,她毅然挑起了养育孩子的重任,在地质队所在地的龙洞堡街上靠卖凉粉、米豆腐维持生计。当时,邻近的贵阳红星机床厂技校的许多学生因陶华碧女士为人厚道、待人热情,待学生好而经常光顾她的摊,其中有一位叫欧阳梓刚的学生因家境不好,成天调皮捣蛋、打架斗殴,陶华碧女士像母亲一般地对他进行说服教育,在生活上关心他,在得知他家境贫困时又对他予以资助,打消了他一度辍学的念头并一直助他完成了学业,还帮助他改掉了身上许多不良的习气。现在的欧阳梓刚已是贵州省长顺县政协委员、县私营协会会长、县某茶叶公司的经理。当时的欧阳梓刚非常感激敬爱的陶华碧女士,将她视为自己的母亲,于是尊称陶华碧女士为"老干妈",技校的其他学生也都随之喊起了"老干妈",于是老干妈这称谓不径而传,连周围的许多群众也亲切地称陶华碧女士为老干妈了。1996年陶华碧女士创办了贵阳南明老干妈风味食品有限责任公司的前身――贵阳南明陶氏风味食品厂,并将公司产品也定名为"老干妈"。


相关链接:企业经营业绩和荣誉
业绩: 1997年企业产值1400万元,上缴税收86万元 1998年企业产值5014万元,上缴税收329万元 1999年企业产值1.26亿元,上缴税收1500万元 2000年企业产值1.5亿元,上缴税收2464万元 2001年企业产值2.15亿元,上缴税收3700万元 2002年企业产值3.8亿元,上缴税收5188万元荣誉: 1998年被南明区授予"先进纳税户"称号 1998年被南明区地方税务局授予"先进纳税大户"称号 1998年系列产品被贵阳市政府评定为"贵阳市名牌产品" 1998年被贵阳市政府授予"质量管理先进企业"称号 1998年被贵阳市技术监督局评为"贯彻实施技术监督法规先进企业" 1998年产品"老干妈风味豆豉"被评为"贵州省名牌产品" 1999年产品"老干妈风味油辣椒"被评为"贵阳市(推荐)名牌产品" 1999年产品"老干妈风味油辣椒"被评为"贵州省名牌产品" 1999年被贵阳市委、市政府评为"贵阳市十强民营企业" 1999年被南明区评为"经济工作先进单位" 1999年被南明区评定为"十佳纳税企业" 1999年"陶华碧牌"老干妈商标被评为"贵州省著名商标"。

1999年被中国食品工业协会授予"全国质量效益型先进企业"称号 2000年被评为"贵阳市南明区重点企业" 2000年被贵州省委、省政府授予"贵州省非公有制经济'明星企业'"暨"一九九九年度发展乡镇企业'先进企业'"称号 2000年产品"老干妈鲜牛肉末"被评为"贵州省名牌产品"称号 2000年被国家农业部评为"全国乡镇企业质量管理先进单位"称号 2001年被贵阳市农业局评定为"贵阳市农业产业化经营重点龙头企业" 2001年被贵州省农业厅等十二厅局评定为"贵州省农业产业化经营重点龙头企业" 2001年被中国食品工业协会评定为"中国农业产业化经营20大龙头食品企业"称号 2002年被贵州省国家税务局和贵州省地方税务局共同评定为"诚信纳税企业" 2002年被贵州省委、省政府授予"1999―2002年度文明单位"称号 2003年被贵阳市政府授予"党建文明先进单位"称号 2003年荣获"'十强'纳税大户"称号 2003年被贵阳市委、市政府评为"'十佳'明星企业"。


相关链接:陶华碧简介
陶华碧,女,汉族,一九四七年出生,籍贯贵州省湄潭县,现任贵州省人民代表大会常务委员会代表、贵阳市政治协商委员会常务委员、贵阳市南明区政治协商委员会副主席、贵阳南明老干妈风味食品有限责任公司董事长、贵阳南明春梅酿造有限公司董事长,曾先后荣获南明区"巾帼建功标兵",南明区"创卫先进工作者",贵阳市"巾帼建功标兵",贵阳市"两个文明"建设服务先进个人,贵州省"三八"红旗手,全国"巾帼建功标兵",全国杰出创业女性,中国百名优秀企业家,全国"三八"红旗手等荣誉称号。

一九八四年,善于经营并对民间传统烹饪有独到研究的陶华碧女士依靠顽强的毅力和勤俭节约的精神,用自己微薄的积蓄,在贵阳市龙洞堡二O六地质大队搭起了一个简易的小吃棚,凭借自己的一手炒制技术和独特的传统配方,将贵州人家庭都可制作的凉粉、凉面和米豆腐调制得别具一格,小店生意十分火爆,经常出现顾客排队等待就餐的情形。为了将生意越做越大,以满足更多顾客用餐的需求,她果断将积攒下来的钱作为启动资金,开办了"实惠饭店"。

经营场面的扩大和经营费用的增加,仅靠以往的经营小吃项目收入难以维持经营,怎样才能解决这一矛盾?精明的陶华碧女士便将家乡具有地方风味的特色菜肴一道道推上了餐桌,这当中最受顾客欢迎的当属免费为顾客作为佐餐调料的"风味豆豉"了,一时间,贵阳市的众多顾客都慕名而来,"实惠饭店"的生意也蒸蒸日上,免费的佐餐调料"风味豆豉"更是远近闻名,许多消费者干脆直接到饭店求购风味豆豉、香辣酱、水豆豉等调味品。卖了满足不了来饭店吃饭的顾客需求,不卖又令专门为此而来的顾客怨声载道,供需矛盾变得日益突出,为此,经反复思考后,陶华碧放弃了苦心经营多年的"实惠饭店",将积累的资金全部投入到生产"风味豆豉"的项目上来,成立了贵阳南明陶氏风味食品厂。

以生产和销售"老干妈风味豆豉"为主的陶氏风味食品厂自一九九六年正式批量生产后,其生产出来的产品由于其独特的口感,加上对市场的准确定位,立刻受到广大消费者的好评,当年产品即从贵州省内市场推广到西南市场,并迅速成为销售热点,产品市场也因此而逐步扩大到广大的西北、东北、中原和华东沿海地区,企业得到长足的发展,一九九七年经由"贵阳南明陶氏风味食品厂"沿革变更而成的"贵阳南明老干妈风味食品有限责任公司" 产值达到1400万元,上缴国家税收86万元。从产品开发到拓展市场仅一年多的时间,一个小小的辣椒制品竟然换回了如此巨大的成功,究其原因,除了口感上乘,富有特色外,更关键是产品的创始人陶华碧女士对产品品质的严格要求。

陶华碧是一个精益求精、追求完美的人,对企业生产的每一个环节都从严、从细把关。如她所言:"广品靠质量求生存,质量是能打动人心的广告。人品决定产品,产品体现人品,市场经济靠的是竞争,竞争靠的是质量,没有过硬的质量就无法在竞争中立足。"为了使公司全体员工增加质量意识,她对新进厂的员工实行"先培训后上岗"的用工制度,树立"争创一流企业,生产一流产品"的精神,在生产过程中要求员工做到相互监督,认真做到自检、互检、专检的三检工作,对员工的各项指标都进行全面考核,并直接与工资挂钩,对原材料的质量进行严格把关,无论是选购的菜油、辣椒、大豆还是各类辅料,进厂一定要通过相应的国家标准的验收。

正是因为对严格的质量体系有效地实施,使得产品历年来的出厂合格率都达到了 100%,一九九八年"老干妈风味豆豉"朵获了"贵州省名牌产品"称号,公司产值5014万元,上缴国家税收329万元,―九九九年产品"老干妈风味油辣椒"相继被评为"贵州省名牌产品",企业荣获中国食品工业协会颁发的"全国质量效益型先进企业"称号,当年实现产值1.26亿元,上缴税收1500万元。2000年产品"老干妈鲜牛肉末"被评为"贵州省名牌产品",企业分别被国家农业部、贵州省委、省人民政府、贵阳市委、市政府授予"全国乡镇企业质量管理先进单位"、"一九九九年度发展乡镇企业先进单位"、"贵州省1998―1999年度非公有制经济明星企业"、"一九九九年度贵阳市十强民营企业"、"贵阳市非公有制经济先进私营企业"等荣誉称号,全年实现产值1.5亿元,上缴国家税收2464万元。2001年实现产值2.15亿元,上缴国家税收3700多万元,产品"老干妈风味豆豉"、"老干妈油辣椒"、"老干妈鲜牛肉末"三个品种还同时被中国国际农业博览会评为"2001年中国国际农业博览会名牌产品",企业分别被中国食品工业协会和贵州省农业厅等十二个厅局评为"中国农业产业化经营20大龙头企业"和"贵州省农业产业化经营重点龙头企业"称号,以表彰贵阳南明老干妈风味食品有限责任公司在发展过程中对农业产业化经营所做出的巨大贡献。2002年实现产值3.8亿元,上缴国家税收 5188万元,企业分别被省国家税务局、省地方税务局、市人民政府授予"诚信纳税企业"、"2002年度贵阳市非公有制经济十强纳税大户"、"贵阳市非公有制经济十佳明星企业"等称号。据统计,老干妈公司在1997年―2001年的五年时间内共使用菜油39544吨、辣椒7865吨、大豆21109吨、花椒56吨、生姜185吨、葱371吨,用于农产品采购资金达到3.5亿元之巨,累计消化掉了106万亩耕地的农作物,极大地带动了农业的发展,为广大农民致富做出了积极的贡献。针对在陶华碧女士带领下的贵阳南明老干妈风味食品有限责任公司和贵阳南明春梅酿造有限公司在建设地方经济和带动农业产业化发展等方面取得的巨大成就,《人民日报》、《经济日报》等报刊杂志均头版头条对老干妈公司及"老干妈"陶华碧本人作了详细的新闻专题报道。

公司能有今天如此辉煌的成就,是"老干妈"陶华碧女士带领全体老干妈企业的员工秉承"诚信为本,务实进取"的精神,一步步发展开拓的结果,更是依靠了党的好政策,各级党委政府殷切关心的结果。富裕了的陶华碧并没有忘记以实际行动回报各级党委、政府,没有忘记以更优异的成绩创造更大的社会效益,对此,她积极响应江泽民总书记"致富思源,富而思进"的号召,积极在自己的企业中安排下岗职工和社会待业人员,目前老干妈企业已经拥有职工一千多名,除贵阳南明老干妈风味食品有限责任公司和贵阳南明春梅酿造有限公司外,还有分布在全国各大中城市的老干妈企业产品的营销队伍,这些员工全部来自于国有企业的下岗职工、复转军人、社会待业人员和农村富余劳动力,他们在公司董事长陶华碧的关怀下,当中许多人都相继走上了管理岗位。随着企业的不断发展壮大,陶华碧女士表示,今后还将创办更多的企业,招聘更多的下岗人员,带领全体老干妈员工将企业建设成为―个集团化、现代化的大型企业,用实际行动回报各级党委、政府的厚爱。几年来,身为政协常委的陶华碧还积极参与各类社会公益活动和光彩工程的建设,继1998年向灾区人民捐款二万元后,近年来还向贫困地区出资出物,出资协办市政形象建设活动,几年来已累计向社会捐款数十万元。企业能有今天的成就,陶华碧女士从内心非常感谢各级党委和政府对她本人及企业的扶持。现在老干妈公司已经成立了党支部、共青团和工会组织,并荣获了中共南明区委颁发的"2000―2001先进党支部"这一光荣称号。

"女人常被视为月亮,只会围着太阳转,离开了太阳的月亮不会发光,但我却不相信女人只能作为月亮"。这是陶华碧女士常爱说的一句话。而今,在她带领下的老干妈企业所生产的系列产品在市场上供不应求,创出了一个全国知名的品牌,用雄辩的事实证明了女人并非弱者,证明了任何人只要自强不息,依靠自己的双手,一样能成就一番辉煌的事业,一定能闯出属于自己的天空。

2007年11月5日星期一

20岁的MM和25岁的MM区别[爆笑]

【 穿衣】 
  20岁MM 
  穿啥都好看,露出来叫性感,不露叫清纯。小摊是最喜欢去的地方,100元以上的衣服不考虑。 
  25岁MM 
  穿啥都觉得不能衬托出自己的美貌,露出来吓人,不露又不甘心。大商场是最喜欢去的地方,100元以下的衣服不考虑,专挑名牌打折的时候。 
   
  【出行】 
  20岁MM 
  最喜欢做在男友车后架上,抱着男友的腰好浪漫哦。 
  25岁MM 
  不打车也想约我出门,呵呵,你没车已经够寒酸的了,还想让我做公共啊?我丢不起这个人。 
   
  【化妆品】 
  20岁MM 
  不用化妆,用点护肤品足够啦,买了瓶60元的玉兰油好高兴哦。人人都说我皮肤好棒!白里透红,象大苹果。 
  25岁MM 
  不化妆绝不出门,对于化妆品的分类已经细到专业级,这瓶玉兰油60元,啧啧,谁买这种没有品味的东西。可是这化妆品用了以后,怎么好像没有效果呢?肯定是不够高档!据说蓝寇就不会有这些问题,什么时候才有人替我买单呢? 
【餐饮】 
  20岁MM 
  麻辣烫好好吃哟,烤串也不错。偶尔去麦当劳,肯德鸡要把玩具带回来留个纪念。BF说圣诞节的时候会带我吃HGDS,好贵啊,不忍心他花这么多钱,但真想去看看那个冰激凌是什么样子的,为什么卖那么贵呢? 
  25岁MM 
  喂,这么半天,你怎么还没想到要去哪儿吃啊?我不是说了吗,哪里都行。麻辣烫?!太不卫生了。麦当劳,肯德鸡!?你要是再这么没品味,别怪我跟你白白。中餐馆?没冷气的小店我不去啊。Friday和你有仇啊? 
   
  【身材】 
  20岁MM 
  最喜欢牛仔装了,都刚刚合适。照照镜子,真是魔鬼身材啊,自己看着都喜欢。吃胖了怎么办呢?晚上偷偷去跑步呗。 
  25岁MM 
  奇怪啊,牛仔裤的腰怎么越来越小呢,抽水了吧。脖子上的皱纹怎么办?戴丝巾吧。也不知道什么减肥品好一点,跑步?算了吧,一天都累死了还跑步?要把小肚子的肉能移植到胸部就好了。 
   
  【性格】 
  20岁MM 
  最近怎么不陪人家了呢?连电话都没有一个,人家好想你呢。咱们是不是星座不合? 
  25岁MM 
  直接打到手机上:你在哪里呢?你们男人最花心了,家里养着还要到外面去。陪客户?谁信啊。明天我生日了啊,别的我不说了。 
   
  【存款】 
  20岁MM 
  没有存款 
  25岁MM 
  没有存款 
   
  【工作】 
  20岁MM 
  小职员 
  25岁MM 
  小职员 
   
  【家务】 
  20岁MM 
  人家不会耶。 
  25岁MM 
   你敢再说一遍! 

2007年11月4日星期日

搞笑笑话

、 我的上班时间比她早,总是在8:00时打电话叫醒她,久打,不接。最后,终于听到她嗲嗲的:"喂――",先听到她对着电话吹气,然后说:"手机的震动……好舒服……哟,可惜没防水功能……黄河都泛滥喽……"接着是她的狂笑。 

2、 临近中午,打电话问她忙什么,答曰:"很忙,""锄禾日当午呀,汗滴禾下土。"听到她的狂笑,才知她又在心术不正了。她经常会钻到我怀里问:"你叫锄禾吧,谁叫当午呀?" 

3、 正聚精会神的看电视上丰胸广告中的美女,她听到声音,从电脑前冲过来,跳着脱衣艳舞,除掉上衣,用比广告中更撩人的姿势秀她的小酥胸。广告停止,她又倏地钻到电脑前,一本正经。 

4、 拿一枚硬币,蹭过来,贼兮兮的说:"我教你一招调戏女同事的把戏。"她用手指夹好硬币,说:"我问你问题,你抽出硬币后再回答。"第一个问题:"你今年多大?" 

我从她的指缝抽出硬币,回答。 

第二个问题,也是如此。 

最后问:"你的洞房夜老公和你说的第一句话是什么?"。。。。。

少男少女性事尴尬爆笑集 少儿不宜笑话

1、大二时,全宿舍的女生都喜欢周华建的歌,一盘磁带被大家借来借去的。 一日,上铺的女生问:我的周华建呢?下铺的女生回答:在我床上呢!两秒钟寂静无声,然后全体翻倒在床。

  2、呵呵,俺也想起来了。那年与女友刚谈一个月。一天她对我说腰好酸,好累。我关切地说,怎么啦,要不要上医院看看去?她说不用,我是来例假了。我纳闷:什么例假?寒假还早啦。女友大窘。到现在还常拿此事开我玩笑
3、在家看电视,放到紫禁城的画面,我一口就说出"子宫"――半天没敢吭声,不知爸妈和姐姐在想啥?
4、和同事出去吃饭,男男女女一堆,喝白酒,从里面翻出一个新式的打火机,是有防止小孩子玩的那种,一群人好奇,把玩,有人问这有什么作用,我脱口而出:"不就是带了个保险套嘛!"说完,我就意识到不妙。果然饭桌上,数秒沉寂,我当时恨不得钻到桌子下面去……尴尬!!

  5、上初三时有段时间每天早上都有点拉肚子 课间和后面的男同学聊天时很得意的爆出一个专业词汇"我这几天有点生病 可能是早泄" (那时候几乎每个电线杆子上都有这词儿) 男同学惊呆半晌 因为我是MM。

  6、去年认识一18的小弟弟,他最强的事迹是在考场上没事干,就用大腿夹住DD摩擦,射了竟然!!还有,有一天早上他醒来对着同宿舍的一位哥们狂笑,大家不解。他忍住笑说:"真他妈郁闷,我昨晚做梦把他干了!我想起他叫床的声音了!"我浑身都是汗啊!!!也不知道他一天到晚在想些什么,手足相残啊!

  7、记得以前他戴过一阵子矫正牙齿的金属牙套。一次我们在一起复习功课,我实在无聊,让他亲亲我下面。结果他也是一时性气,在下面乱拱一气,结果我的毛全都勾在他的牙套上,疼的我大呼小叫,手边又没有剪刀,我们只能在家里保持那个委琐姿势去找剪刀。好在是在家里,若是发生在什么公共场合,后果实在不堪设想!

  8、我上大学时,我们宿舍隔壁发生过真实的故事。我们宿舍的结构是主楼梯在楼的中间,洗手间在楼的两侧拐角处。夏天冲完凉后,离洗手间近的那些兄弟们,经常冲完凉后直接就把内裤一块儿夜洗了,然后光着身子端脸盆往宿舍走(其实那时候很多兄弟都这样,不过一般都是晚上居多)。有一次,一兄弟中午冲完凉后居然也如此施施然地往宿舍走去,从拐角处转过来,忽然发现对面走来一MM,兄弟大急,随手拽开旁边一宿舍的门(那时候,我们一个系住在一起,临近的宿舍都是自己系的)。此老兄,近宿舍以后,仍把头探在外面看对面那个MM,直到看着那个MM进了一个宿舍,才长舒了一口气,边说:"不好意思,刚才对面来了个女生",边转过头来,结果,#$%^&&$%^$%^&*$,嘿嘿,宿舍里面三个MM脸色通红,头低的看不见相貌,呵呵
9、高三时,我们寝室两个男孩经常学习ML的声音。有一次,一个男孩躺在床上,另一个男孩在他旁边做动作。躺着的男生学女的叫床,跪在床上的男生学男的呼哧的声音。正好班主任进来了,问:你们在干什么?

  10、上大学了,刚换一手机,可以免提的那种。正跟宿舍里人炫耀着时女朋友来电话了,我立刻使用了免提功能,结果一屋子人都听见我女朋友冲我嚷道:"你呀!上次弄的我到现在还疼呢!"……从此不敢再用免提功能了~~

  11、上了大学以后。一次和同学去学校游泳馆游泳,我们正靠在池边说话,恰好一女生练习潜水,不经意见她的手伸向偶的裆部,一下握住偶的dd。吓得偶赶紧把她的手推开,然后立即游走。后来听同学说,那个女生浮上来后还抱怨:刚才那个人真讨厌,我要把扶手,他却把我的手给推开,害我差点呛到水!

  12、一次跟几个同学去网吧玩游戏,玩着玩着就进入角色了,开始讲粗话,比如:我CAO,CAO,等之类的,在我们进去后有两个我们不认识的女生也到网吧上网,呆了一会,可能是听我们的话太难听,就走了,网吧老板急了,跟我们几个说:cao cao什么cao,讲话文明点,你们看,刚来几个小姑娘让你们cao跑了,当时我们几个就翻了。

  13、和老公结婚前一天晚上到他妹妹家玩(他妹妹结婚比我们早)正好他妹夫单位的一个男的也在。聊了一会后说到手机,我说前几天我看到了一个手机模型的打火机,很逼真,显示屏还是精液的。我正说的兴高采烈,那个男的说"还带精液?"我楞住了,老半天才反应过来,是液晶的。晕,就是找不到地缝。

  14、哈哈,又想起来一个,我和特别好的男生一同去小商品批发站,我看见透明的胸罩带。就趁他不注意时偷偷问多少钱,结果这个家伙是耳聪目明啊,听见了。我一看,反正你也看见了,决定买一个。结果在我讲价钱的时候,这个家伙问了一句:这个是干吗的啊?头花吗?也不好看啊。我晕死。结果老板问(老板是女生哦):原来你不明白啊?
如果你觉得有意思,请帮忙顶一下!!谢谢啦!!

怎样写策划书 雅知味推广策划书格式

雅知味推广策划书
第一部分:市场现状与分析(SWOT分析)
一、优势分析(Strength)
1、产品优势
之一:纯天然概念
"雅知味"是天然植物水,具有其它饮用矿泉水无法比拟的特点,它是植物原汁与优质饮用水的科学结合,它的原料取之于大自然新鲜的优质水果、花、叶,经过特殊的工艺提炼加工而成,不含任何化学添加剂,是真正的绿色饮品。它具有7大特点:无色、透明、清纯,保持了天然植物花、果、汁的原滋原味,它口感自然,回味甘美,它采用可降解无污染、无毒害的环保材料包装;它品种多样,既能登大雅之堂,又能满足广大消费者和不同区域的市场需求,进入寻常百姓家,产品质量稳定可靠,具有其他植物果汁没有的解渴性。保质期长达1年以上。
之二:多品种多口味
随着生活水平的不断提高,人们对饮用水的口味也越来越挑剔。天然植物水顺应人们的多种口味需求,在不同阶段生产不同的产品,如雅知味天然植物水便开发了具有温馨情素的茉莉雅知味,神清气爽的菊花雅知味,余味悠长的绿茶雅知味,倩丽富贵的柠檬雅知味,品味纯厚的橄榄雅知味。
之三:营养丰富
富有花果中天然存在的维生素,以及其他微量元素。营养丰富。被称之为"超级饮品"。
之四:水源优势
国土资源部的鉴定表明,"五粮液"的水源是四川三大优质矿泉水资源之一,其矿化度达到600的指标(一般矿泉水的矿化度为400)。雅知味属天然矿泉水,其水流来源于五粮液用水附近的地层深处70米以下封闭的天然矿泉水,根据省和国家地矿部的地质结构分析,五粮液天然矿泉水附着在侏罗系泥岩发育的溶孔溶隙之中,其"水龄"相当久远。其泉域环境清幽,域区水质无污染,清澈透明,甘美可口,含有丰富的对人体有利的微量元素;先后通过14个国家部委和科研机构的14名专家学者、教授鉴定为含偏硅酸、锶的优质饮用矿泉水,含有20多种微量元素,实为不可多得的"健康饮品"。
2、资本和管理优势
五粮液酒作为国内白酒老大,几乎无人不知。由五粮液集团开发的雅知味天然植物水占尽品牌先机,具有在群雄逐鹿的饮料市场脱颖而出的资本和管理实力。五粮液在长期市场经营中积累出来的渠道优势、管理经验都可以为"雅知味"所用。
3、天然植物水前景良好,潜力巨大。在发达国家,饮用天然植物水才是讲健康、有品位的标志。我国消费者对天然植物水的认识有较快的提高,饮水已不是仅仅是解渴,同时还追求对身体有益。

二、劣势分析(Weakness)
1、饮料市场竞争激烈
饮料市场不断被细分,众多果汁、功能饮料不断涌现,瓜分着消费者的钱袋,挤占着饮料水的市场。品牌繁多饮料水分为纯净水(包括太空水、蒸馏水)、天然植物水和矿泉水三大类。全国共有这两大类生产企业各1000多家。在成都市场,有纯净水29种,矿泉水21种,但品牌繁杂,良莠不齐。
第一集团:乐百氏、娃哈哈、康师傅等,他们是领先品牌;
第二集团:怡宝、小黑子、获特满,他们是强势品牌;其他40余种水饮料相对来说是弱势品牌。
在成都市各种销售场所市场占有率综合排名前三名是:第一名康师傅30.64%;第二名乐百氏28.56%;第三名娃哈哈15.74%。
特点:品牌知名度高,企业实力强大,广告投入大,其中乐百氏既生产纯净水又生产矿泉水,既靠纯净水低成本赚钱,又靠矿泉水树立形象从长计议。乐百氏、娃哈哈、农夫山泉相继在成都抢摊登陆建分厂,实施本地化战略,降低成本,强化竞争力。
2、纯净水各方面较之矿泉水、天然植物水占上风.从广告宣传、营销水平、品牌号召力到消费者选择偏好,整体上天然植物水、矿泉水不敌纯净水。纯净水利用的客观优势是:成本低廉,消费者现阶段认为纯净水、矿泉水优于天然植物水。
3、知名度、美誉度不高。在成都,雅之味原市场占有率仅1.7%。消费者对雅之味"不了解"者占89.41%,"了解"者占12.60% ;品牌知名度为10.20%。销量极底,2000年共生产1700吨,各地总销售额不足400万元,成都地区销售额仅仅80万元左右。雅之味有特点,但表现不突出。雅之味特点区别其他纯净水、矿泉水,但较少人知道。销售价高,在消费者不知道是好水的情况下价格缺乏竞争力。有品牌生存基础。雅之味在成都靠人际关系销售维持了一年,维持住了品牌生存基础。

三、机会分析(Opportunity)
1、消费者消费意识提升
消费者已形成购买饮用水的习惯,经常购买者占48.89%,偶尔购买者占48.15%,只有2.96%的人从来不购买。年龄结构明显偏小。
消费行为特征:重品牌,重口感,对矿泉水、纯净水、天然植物水概念模糊,但已有一部分消费者认识到,长期饮用纯净水无益,开始留意选择优质天然植物水了。越来越多的消费者认识到,选择对身体有益的天然植物水才是选择健康,才是有品位的生活。上海市明令禁止中小学生饮用纯净水就是这场转变的开端。雅之味天然植物水应抓住机遇,加速这种转变。
2、饮用水市场潜力巨大
对成都来说,饮料水销量极大。成都市近1000万人,经常购买饮料水的人夏季日均购买一瓶(600Ml,1.2元)以上,销量是3.96亿。偶尔购买的人夏季一周均购买一瓶,销量是5572.88万。其他季节暂忽略不计,成都市饮料水实际小量至少为4.5亿元。

总之,天然植物水市场潜力极大,教育转变消费者任务极重。消费者已经被培养起来消费商业饮料水的习惯,这个消费习惯是纯净水和矿泉水共同完成的。从长远来说,目前纯净水消费者有相当大的部分会转到矿泉水、天然植物水的消费中来,市场潜力极大,但培养消费者是较长期渐进的过程,天然植物水企业任重而道远。消费者及社会对天然植物水的认识有所提高,纯净水、矿泉水的霸主地位开始动摇。

四、潜在威胁分析(Threat)
1、转变消费者的消费观念相对困难;
2、产品知名度低,扩大产品知名度需要大量经费;
3、产品缺乏清晰、准确的定位;




第二部分:推广策略
一、推广目标
1、企业提出的目标
2、根据市场情况可以达到的目标
3、对广告目标的表述

二、推广策划
1、广告推广
广告定位:
广告创意表现:
广告媒体投放策略

2.新闻策划
目的
新闻点挖掘:
媒体计划

3.事件策划
目的
策划内容
新闻点挖掘:

4.活动策划
目的:
活动内容:
媒体计划

最恐怖的减肥方案【超级爆笑】

 
有个人,来到本地一家健身馆想减肥,好使自己苗条些,健身馆里备有各种健身计划,看来挺复杂,于是,这家伙选了一种最便宜的,就是在一小时内减掉一磅。他被带到一间房子里,里面站着一个赤裸的女孩子,手里拿着个牌子,上面写道:"如果你能抓住我,就允许你干我!"这家伙立即接受了挑战,开始追逐女孩,但每次都是快要抓住女孩时,又给她跑掉,一个小时过去了,他仍没有抓住那个女孩,健身教练带他去称了一下体重,刚好少了一磅。"这挺不错嘛,"这家伙心想,"我既能减肥,又能开心耶。"这次,他选了一个稍贵些的减肥方案,可以在一小时内减去两磅。他被带到一间房里,里面站着两位全裸的女孩,手里都拿着牌子,上面也写道:"如果你能抓住我,就允许你干我!"这家伙十分兴奋,拼命地追赶这两个女孩子,最后还是一个也没追到,一小时后,教练又给他称了下体重,刚好掉了两磅肉。  这时,这家伙被激怒了,他告诉经理,他要选用最贵的减肥方案,经理向他保证他一定能够在一小时内减去十磅,但是又补充说,这个方案十分危险,这家伙心想,不就是再多几个女孩吗,越多就越有机会,至少能够抓住一个吧。他催经理赶快把他送到那个最贵的房间去,尽管经理不断向他声明危险。于是,这人被带到一个稍远些的一间房子里,他们让他进去后,在外面锁上了门,房间里灯光昏暗,等待他的是一只黑猩猩,只见它手里拿着一个牌子,上面写道:"如果我抓住你,我就干你"

刘艺,王春生编 第二版 计算机专业英语练习答案 及译文,答案

练习答案

The Answers

 

PART ONE

Computer Basics

Unit 1

My Computer

Section A

IFill in the blanks with the information given in the text:

1. Charles Babbage; Augusta Ada Byron

2. input; output

3. VLSI

4. workstations; mainframes

5. vacuum; transistors

6. instructions; software

7. digit; eight; byte

8. microminiaturization; chip

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. artificial intelligence 人工智能

2. paper-tape reader 纸空阅读机

3. optical computer 光学计算机

4. neural network 神经网络

5. instruction set 指令集

6. parallel processing 平行处理

7. difference engine 差分机

8. versatile logical element 通用逻辑器件

9. silicon substrate 硅基

10.              vacuum tube 真空管(电子管)

11.              the storage and handling of data 数据的存储与处理

12.              very large-scale integrated circuit 超大规模集成电路

13.              central processing unit 中央处理器

14.              personal computer 个人计算机

15.              analogue computer 模拟计算机

16.              digital computer 数字计算机

17.              general-purpose computer 通用计算机

18.              processor chip 处理器芯片

19.              operating instructions 操作指令

20.              input device 输入设备

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

We can define a computer as a device that accepts input, processes data, stores data, and produces output. According to the mode of processing, computers are either analog or digital. They can be classified as mainframes, minicomputers, workstations, or microcomputers. All else (for example, the age of the machine) being equal, this categorization provides some indication of the computer's speed, size, cost, and abilities.

Ever since the advent of computers, there have been constant changes. First-generation computers of historic significance, such as UNIVAC, introduced in the early 1950s, were based on vacuum tubes. Second-generation computers, appearing in the early 1960s, were those in which transistors replaced vacuum tubes. In third-generation computers, dating from the 1960s, integrated circuits replaced transistors. In fourth-generation computers such as microcomputers, which first appeared in the mid-1970s, large-scale integration enabled thousands of circuits to be incorporated on one chip. Fifth-generation computers are expected to combine very-large-scale integration with sophisticated approaches to computing, including artificial intelligence and true distributed processing.

 

 

 

 

Section B

IFill in the blanks with the information given in the text:

1. display

2. underwater; GUI

3. intranet

4. functionality

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. circuit board 电路板

2. beta testing β测试

3. thin-client computer 瘦客户机电脑

4. cell phone 蜂窝电话(移动电话)

5. digital video 数码摄像机,数码影视

6. Pentium processor 奔腾处理器

7. virtual screen 虚拟屏幕

8. desktop computer specifications 台式计算机规格

9. radio frequency 射频

10.              wearable computer 可佩带式计算机

 

Section C

IFill in the blanks with the information given in the text:

1. loading

2. 100MB

3. Add/Remove Programs; Control Panel

4. Shut Down; Start Menu

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. Windows Registry 视窗注册表

2. swap file 交换文件

3. TMP file 临时文件

4. power plug 电源插头

5. free disk space 可用磁盘空间

6. Control Panel 控制面板

7. Start Menu 开始菜单

8. Add/Remove Programs option 添加�删除程序选项

 

Unit 2

Computer Architecture

Section A

IFill in the blanks with the information given in the text:

1. input; output; storage

2. Basic Input Output System

3. flatbed scanners; hand-held scanners

4. LCD-based

5. dot-matrix printers; inkjet printers

6. disk drives; memory

7. Volatile

8. serial; parallel

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. information retrieval 信息检索

2. voice recognition module 语音识别模块

3. touch-sensitive region 触感区,触摸区

4. address bus 地址总线

5. flatbed scanner 平板扫描仪

6. dot-matrix printer 点阵打印机(针式打印机)

7. parallel connection 并行连接

8. cathode ray tube 阴极射线管

9. video game 电子游戏(港台亦称电玩)

10.              audio signal 音频信号

11.              operating system 操作系统

12.              LCD (liquid crystal display)  液晶显示(器)

13.              inkjet printer 喷墨打印机

14.              data bus 数据总线

15.              serial connection 串行连接

16.              volatile memory 易失性存储器

17.              laser printer 激光打印机

18.              disk drive 磁盘驱动器

19.              BIOS (Basic Input Output System)  基本输入输出系统

20.              video display  视频显示器

 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

CD-ROM stands for compact disk read-only memory. Unlike floppy and hard disks, which use magnetic charges to represent 1s and 0s, optical disks use reflected light. On a CD-ROM disk, 1s and 0s are represented by flat areas and bumpy areas (called "pits") on its bottom surface. The CD-ROM disk is read by a laser that projects a tiny beam of light on these areas. The amount of reflected light determines whether the area represents a 1 or a 0.

Like a commercial CD found in music stores, a CD-ROM is a "read-only" disk. Read-only means it cannot be written on or erased by the user. Thus, you as a user have access only to the data imprinted by the publisher.

A single CD-ROM disk can store 650 megabytes of data. That is equivalent to 451 floppy disks. With that much information on a single disk, the time to retrieve or access the information is very important. An important characteristic of CD-ROM drives is their access rate.

 

 

 

 

Section B

IFill in the blanks with the information given in the text:

1. low-speed

2. topology; hub

3. control; bulk

4. token; handshake

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. ISA slot  ISA总线槽

2. configuration register 配置寄存器

3. still camera 静物照相机

4. token packet 令牌包

5. expansion hub 扩展集线器

6. USBUniversal Serial Bus)通用串行总线

7. root hub 根集线器

8. I/O device 输入输出设备

9. control frame  控制帧

10.              PCI (Peripheral Component Interconnect) 外部设备互连

 

Section C

IFill in the blanks with the information given in the text:

1. higher; cheaper; shelf space

2. single-layer; double-sided; politics

3. Substrate

4. incompatibility

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. video tape 录像带

2. aspect ratio (电视、电影图像的)高宽比,纵横比

3. CD-RW 可擦写光驱

4. laser diode 激光二极管

5. reflective layer反射层

6. optical disk光盘

7. high resolution高分辨率

8. floppy disk 软盘

 

Unit 3

Operating System

Section A

IFill in the blanks with the information given in the text:

1. Software

2. Multitasking

3. Virtual

4. IBM or International Business Machines Corporation

5. UNIX; multiuser

6. Windows; graphical

7. command-line

8. distributed

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. data set 数据集

2. pointing device 指点设备

3. graphical user interface 图形化用户界面

4. time-slice multitasking 分时多任务处理

5. object-oriented programming 面向对象编程

6. click on an icon 点击图标

7. context switching 上下文转换

8. distributed system 分布式系统

9. pull-down lists of commands 命令的下拉列表

10.              simultaneous access  同时访问

11.              command-line interface  命令行界面

12.              multitasking environment  多任务化环境

13.              spreadsheet program  电子制表程序

14.              main memory  主存

15.              storage media  存储介质

16.              disk file  磁盘文件

17.              command interpreter  命令解释器

18.              network connection  网络连接

19.              DOS (disk operating system)  磁盘操作系统

20.              copy a data file  拷贝数据文件

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

Operating systems for micro, mini, and mainframe computers perform many services. These services can be classified either as "external" or "internal."

The operating system provides external services that help users start programs, manage stored data, and maintain security. You, as the computer user, control these external functions. Using a command-line, menu-driven, or GUI user interface, an operating system provides you with a way to select the programs you would like to use. The operating system also helps you find, rename, and delete documents and other data stored on disk or tape. On many, but not all computer systems, the operating system helps you maintain security by checking your user ID and password, as well as protecting your data from unauthorized access and revisions.

The operating system provides internal services "behind the scenes" to ensure that the computer system functions efficiently. These internal services are not generally under your control, but instead are controlled by the operating system itself. The operating system controls input and output, allocates system resources, manages the storage space for programs and data, and detects equipment failure without any direction from you.

 

Section B

IFill in the blanks with the information given in the text:

1. UNIX

2. Networking

3. multitasking; drivers

4. client; protocols

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. serial port 串行端口

2. configuration utility 配置工具

3. ISDN  综合业务数字网

4. token ring  令牌环

5. fast Ethernet  快速以太网

6. virtual memory  虚拟内存

7. source code  源代码

8. swap space  交换空间

9. Internet protocol  因特网协议

10.              SVGA (Super Video Graphics Array)   超级视频图形阵列

 

Section C

IFill in the blanks with the information given in the text:

1. Releases

2. Windows 2000

3. 4Gbps or 4 gigabits per second

4. SMP; networking; memory

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. network throughput 网络吞吐量

2. registry access 注册表存取

3. scalable file server 规模可变的文件服务

4. static Web page 静态网页

5. physical memory  物理内存

6. Plug and Play  即插即用

7. network adapter  网络适配器

8. SMP (symmetric multiprocessing)   对称多任务处理

 

Unit 4

Computer Language and Programming

Section A

IFill in the blanks with the information given in the text:

1. artificial; instructions

2. low-level; high-level

3. low-level

4. Machine

5. functional; logic

6. Statement

7. Module

8. digital

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. storage register 存储寄存器

2. function statement 函数语句

3. program statement 程序语句

4. object-oriented language 面向对象语言

5. assembly language  汇编语言

6. intermediate language 中间语言,中级语言

7. relational language  关系(型)语言

8. artificial language  人造语言

9. data declaration  数据声明

10.              SQL  结构化查询语言

11.              executable program  可执行程序

12.              program module  程序模块

13.              conditional statement  条件语句

14.              assignment statemen  t赋值语句

15.              logic language  逻辑语言

16.              machine language  机器语言

17.              procedural language  过程语言

18.              programming language  程序设计语言

19.              run a computer program  运行计算机程序

20.  computer programme r  计算机程序设计员

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

A programming language is a language used to write instructions for the computer. It lets the programmer express data processing in a symbolic manner without regard to machine-specific details.

The difficulty of writing programs in the machine language of 0s and 1s led first to the development of assembly language, which allows programmers to use mnemonics for instructions and symbols for variables. Such programs are then translated by a program known as an assembler into the binary encoding used by the computer. Other pieces of system software known as linking loaders combine pieces of assembled code and load them into the machine's main memory unit, where they are then ready for execution. The concept of linking separate pieces of code was important, since it allowed "libraries" of programs to be built up to carry out common tasks―a first step toward the increasingly emphasized notion of software reuse. Assembly language was found to be sufficiently inconvenient that higher-level languages (closer to natural languages) were invented in the 1950s for easier, faster programming; along with them came the need for compilers, programs that translate high-level language programs into machine code. As programming languages became more powerful and abstract, building efficient compilers that create high-quality code in terms of execution speed and storage consumption became an interesting computer science problem in itself.

 

Section B

IFill in the blanks with the information given in the text:

1. object-oriented

2. user interface

3. Event

4. Controls

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. function call 函数调用

2. event-driven programming 事件驱动编程

3. click on a push button 点击按钮

4. application window  应用程序窗口

5. class hierarchy  类继承

6. child window  子窗口

7. application development environment  应用程序开发环境

8. pull-down menu  下拉菜单

9. dialog box  对话框

10.              scroll bar  滚动条

 

Section C

IFill in the blanks with the information given in the text:

1. Objects

2. platform-independent

3. Multithreading

4. Runtime

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. native code 本机代码

2. header file 头文件

3. multithreaded program 多线程编程

4. Java-enabled browser 支持Java的浏览器

5. machine code  机器码

6. assembly code  汇编码

7. Trojan horse  特洛伊木马程序

8. software package  软件包

 

PART TWO

Software Engineering

Unit 5

Software Development

Section A

IFill in the blanks with the information given in the text:

1. application; operating

2. assemblers

3. compiler

4. interpreter

5. Debugger

6. Loop

7. device driver

8. John von Neumann

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. inference engine  推理机

2. system call  系统调用

3. compiled language  编译语言

4. parallel computing  平行计算

5. pattern matching  模式匹配

6. free memory  空闲内存

7. interpreter program  解释程序

8. library routine  库程序

9. intermediate program  中间程序,过渡程序

10.              source file  源文件

11.              interpreted language  解释(性)语言 

12.              device driver  设备驱动程序 

13.              source program  源程序 

14.              debugging program  调试程序 

15.              object code  目标代码 

16.              application program  应用程序 

17.              utility program  实用程序 

18.              logic program  逻辑程序 

19.              ink cartridge  墨盒 

20.              program storage and execution  程序的存储与执行 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

A compiler, in computer science, is a computer program that translates source code into object code. Software engineers write source code using high-level programming languages that people can understand. Computers cannot directly execute source code, but need a compiler to translate these instructions into a low-level language called machine code.

Compilers collect and reorganize (compile) all the instructions in a given set of source code to produce object code. Object code is often the same as or similar to a computer's machine code. If the object code is the same as the machine language, the computer can run the program immediately after the compiler produces its translation. If the object code is not in machine language, other programs―such as assemblers, binders (联编程序), linkers (连接程序), and loaders (装入程序)―finish the translation.

Most computer languages use different versions of compilers for different types of computers or operating systems, so one language may have different compilers for personal computers (PC) and Apple Macintosh computers. Many different manufacturers often produce versions of the same programming language, so compilers for a language may vary between manufacturers.

 

Section B

IFill in the blanks with the information given in the text:

1. client-side; server-side

2. UNIX

3. Database

4. operating system

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. Windows socket  Windows套接字接口

2. Winsock interface  Winsock接口

3. file repository  文件属性

4. client-side application  客户端应用程序

5. HTML tag  HTML标记

6. Web browser  万维网浏览器 

7. hardware platform  硬件平台 

8. custom control  定制控件 

9. OLE (object linking and embedding)  对象链接和嵌入 

10.              WAN (wide area network)  广域网 

 

Section C

IFill in the blanks with the information given in the text:

1. cross-platform

2. Exit; Quit

3. Unicode

4. Environment

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. search path  搜索路径

2. dynamic library  动态链接库

3. code set  代码集

4. ancestor menu  祖辈菜单

5. end user 最终用户 

6. menu item 菜单项 

7. cross-platform application 跨平台应用程序 

8. character set 字符集 

 

Unit 6

Distributed Systems

Section A

IFill in the blanks with the information given in the text:

1. Heterogeneous

2. Resources

3. client/server

4. Asynchronous

5. Multicast

6. Bridges

7. fault-tolerance

8. openness

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. procedure call  过程调用

2. structured message protocol  结构化消息协议

3. secure protocol  安全协议

4. networking protocol  网络协议

5. processing node  处理节点

6. homogeneous system  同构系统

7. cost effectiveness  成本效益

8. message encryption  信息加密(术)

9. message format  信息格式

10.              component code  组件编码

11.              sequential program 顺序程序 

12.              multicast protocol  多址通信协议 

13.              routing algorithm  路由算法 

14.              open system  开放式系统 

15.              heterogeneous environment  异构型环境 

16.              distributed processing  分布式处理 

17.              resource sharing   资源共享 

18.              structured message passing   结构化信息传送 

19.              communication(s) link 通信链路 

20.              development tool  开发工具 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

The client/server architecture is a proven approach to building flexible, scalable environments. It is an arrangement used on local area networks that makes use of "distributed intelligence" to treat both the server and the individual workstations as intelligent, programmable devices, thus exploiting the full computing power of each. This is done by splitting the processing of an application between two distinct components: a "front-end" client and a "back-end" server. The client component, itself a complete, stand-alone (独立的) personal computer (versus the "dumb" terminal found in older architectures such as the time-sharing used on a mainframe) offers the user its full range of power and features for running applications. The server component, which can be another personal computer, minicomputer, or a mainframe, enhances the client component by providing the traditional strengths offered by minicomputers and mainframes in a time-sharing environment: data management, information sharing between clients, and sophisticated network administration and security features. The advantage of the client/server architecture over older architectures is that the client and server machines work together to accomplish the processing of the application being used. Not only does this increase the processing power available, but it also uses that power more efficiently. The client portion of the application is typically optimized for user interaction, whereas the server portion provides the centralized, multi-user functionality.

 

Section B

IFill in the blanks with the information given in the text:

1. peer-to-peer

2. simultaneous; frequency

3. procedure; management; load

4. Software

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. logical entity  逻辑实体

2. client-server architecture  客户机-服务器结构

3. CPU cycle  CPU周期

4. graphics acceleration 图形加速

5. software licensing  软件许可

6. word-processing application  字处理应用程序 

7. load balancing  负载平衡 

8. remote procedure call  远程过程调用 

9. hardware configuration  硬件配置 

10.              peer-to-peer network  对等网络 

 

Section C

IFill in the blanks with the information given in the text:

1. Physical

2. Overconfiguration

3. Changes

4. presentation; application; data management

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. font server 字体服务器

2. data management logic 数据管理逻辑规则

3. disk space 磁盘空间

4. conceptual model  概念模型

5. client-server model 客户�服务器模型 

6. graphics display 图形显示 

7. general-purpose hardware 通用硬件 

8. system expandability 系统可扩展性 

 

Unit 7

Database

Section A

IFill in the blanks with the information given in the text:

1. data storage

2. Entities

3. DBMS or database management system

4. Inconsistency

5. SQL or Structured Query Language

6. storage engine; query processor

7. procedure calls

8. data presentation; data storage

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. language precompiler  程序语言预编译器

2. business logic implementation  业务逻辑实现

3. query processor  查询处理器

4. data modeling  数据建模

5. storage engine  存储引擎

6. tiered architecture  分层结构

7. database manager  数据库管理员

8. data presentation layer  数据表现层

9. logical database design  逻辑上的数据库设计

10.              entity relationship diagram  实体关系图

11.              query language  查询语言 

12.              host language  主机语言 

13.              Data Modification Language (DML)   数据修改语言 

14.              data redundancy  数据冗余 

15.              relational database  关系数据库 

16.              relational data model  关系数据模型 

17.              database management system (DBMS)   数据库管理系统 

18.              data element  数据元素 

19.              data access  数据存取 

20.  query optimization  查询优化 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

A database is any collection of data organized for storage in a computer memory and designed for easy access by authorized users. The data may be in the form of text, numbers, or encoded graphics. Since their first, experimental appearance in the 1950s, databases have become so important in industrial societies that they can be found in almost every field of information.

In the 1960s, some databases became commercially available, but their use was funnelled (传送) through a few so-called research centres that collected information inquiries and handled them in batches (一批). On-line databases―that is, databases available to anyone who could link up to them by computer―first appeared in the 1970s. For the home user, the equipment required includes a computer terminal, a telephone, and a modem, which enables the terminal and the database (usually some type of search-service system) to communicate. The user simply dials the number of the service, provides a password code for identification and billing (记账), and types in questions to a chosen database on the terminal's keyboard. The data received may either be displayed on a terminal screen or printed out.

 

Section B

IFill in the blanks with the information given in the text:

1. columns; rows

2. permanent; temporary

3. Clustered; nonclustered

4. CHECK; PRIMARY KEY

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. global temporary table  全局临时表

2. partitioned data  分区的数据

3. virtual table  虚拟(临时)表

4. permanent table  永久(固定)表

5. log out of a system  退出登录的系统

6. primary key  主键 

7. foreign key  外键 

8. database object  数据库对象 

9. clustered index  簇索引 

10.  local temporary table  本地临时表 

 

Section C

IFill in the blanks with the information given in the text:

1. File

2. user interface

3. Server

4. VCL

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. data module  数据模块

2. object repository  对象库

3. local database  本地(机)数据库

4. client dataset  客户端数据集

5. remote database server  远程数据库服务器 

6. flat file  平面文件 

7. data source  数据源 

8. Distributed Component Object Model (DCOM)   分布式组件对象模型 

 

PART THREE

Network and Communication

Unit 8

Telecommunications and Information Superhighway

Section A

IFill in the blanks with the information given in the text:

1. Telegraph

2. dots; dashes

3. Media

4. point-to-point

5. Analog

6. Digital

7. text-based

8. modem

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. microwave radio  微波无线电

2. digital television  数字电视

3. DSL  数字用户线路

4. analog transmission  模拟传输

5. on-screen pointer  屏幕(触摸屏)上的指示(器)

6. computer terminal  计算机终端

7. radio telephone  无线电话

8. cellular telephone  蜂窝电话(移动电话)

9. decentralized network 分散的网络

10.              wire-based internal network  基于普通网线的内部网络

11.              fiber-optic cable  光缆 

12.              fax machine  传真机 

13.              wireless communications  无线通信 

14.              point-to-point communications  点对点通信 

15.              modulated electrical impulse  调制电脉冲 

16.              communication(s) satellite  通信卫星 

17.              telegraph key  电报电键 

18.              transmission medium  传输媒体 

19.              cordless telephone  无绳电话 

20.              metal conductor  金属导体 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

Data communications is the process of transmitting and receiving data in an orderly way so the data that arrives at its destination is an accurate duplication of the data that was sent. When data travels a short distance, such as when you send data from your computer to your printer, it is referred to as local communications. When data travels a long distance, the communication is referred to as telecommunications; the prefix "tele" is derived from a Greek word that means "far" or "far off."

The difference between a short distance and a long distance is somewhat arbitrary (武断的). For example, if your computer sends data to a printer in the next room, it is regarded as local communications; if you phone the person in the next room, you are transmitting data over a telecommunications device. However, the same basic communications concepts apply to both local communications and telecommunications.

Basic data communications concepts are the building blocks for understanding how data travels on a communications system. These concepts come in handy (派得上用处) when you install, configure, or upgrade a local area network. In addition, these concepts help you set up modems, fax machines, and cellular data transfers.

 

 

 

 

Section B

IFill in the blanks with the information given in the text:

1. Layering

2. Interconnected

3. Al Gore or Gore

4. Bandwidth

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. error recovery  错误恢复

2. parity function  奇偶函数

3. video on demand  视频点播

4. collision detection  冲突检测

5. protocol layering  协议层

6. architectural model  体系结构模型 

7. packet switching  包交换 

8. enterprise network  企业网 

9. protocol suite  协议组 

10.              commercial backbone  商用骨干网 

 

Section C

IFill in the blanks with the information given in the text:

1. Transfer

2. Cells

3. Label

4. Integrated

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. high-definition TV  高清晰度电视

2. frame relay  帧中继

3. data rate  数据传输率

4. metropolitan area network  城域网

5. set-top box  机顶盒 

6. multi-mode fiber  多模光纤 

7. protocol stack  协议堆栈 

8. VPI (virtual path identifier)   虚拟路径标识符 

 

Unit 9

Computer Networks

Section A

IFill in the blanks with the information given in the text:

1. Ethernet

2. Limited

3. Bridges

4. Routers

5. telephone; wide

6. Broadband

7. Objects

8. public key

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. coaxial cable  同轴电缆

2. computer networking  计算机网络

3. multiple-access network  多路访问网络

4. management software  管理软件

5. broadband connection  宽带连接

6. confidential information  机密信息

7. monolithic system  单片机系统

8. star network  星型网络

9. bus network  总线型网络

10.              ring network  环形网络

11.              network resources  网络资源 

12.              public key system  公钥体制 

13.              public telephone network 公用电话网 

14.              data encryption system  数据加密系统 

15.              information superhighway  信息高速公路 

16.              information age  信息时代 

17.              computer security  计算机安全 

18.              data network  数据网 

19.              data link  数据链路 

20.  access protocol  存取协议 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

A local area network (LAN) is a group of computers and other devices dispersed (分散) over a relatively limited area and connected by a communications link that enables any device to interact with any other on the network. LANs commonly include microcomputers and shared (often expensive) resources such as laser printers and large hard disks. Most (modern) LANs can support a wide variety of computers and other devices. Each device must use the proper physical and data-link protocols for the particular LAN, and all devices that want to communicate with each other on the LAN must use the same upper-level communications protocol. Although single LANs are geographically limited (to a department or an office building, for example), separate LANs can be connected to form larger networks. Similar LANs are linked by bridges, which act as transfer points between networks; dissimilar LANs are linked by gateways, which both transfer data and convert it according to the protocols used by the receiving network.

The devices on a LAN are known as nodes, and the nodes are connected by cabling through which messages are transmitted. Nodes on a LAN can be wired together in any of three basic topologies, known as bus, ring, and star.

 

Section B

IFill in the blanks with the information given in the text:

1. backup; load balancing

2. core; access

3. scaled; distributed

4. bandwidth; configuration

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. switched internetwork  交换式内部网

2. routing protocol  路由协议

3. carrier sense  载波侦听

4. spanning tree  生成树

5. hierarchical network  分层网络

6. dynamic routing  动态路由选择 

7. VLAN (virtual local area network)  虚拟局域网 

8. UNI (user network interface)  用户网络接口 

9. campus network  校园网 

10.              modular model  模块模型 

 

Section C

IFill in the blanks with the information given in the text:

1. Server

2. Directory

3. diskless workstation

4. remote node

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. diskless workstation  无盘工作站

2. group scheduling  成组调度

3. remote node  远程节点

4. printer port  打印口

5. remote access  远程访问 

6. DUN (Dial-Up Networking)  拨号联网 

7. parallel port  并行端口 

8. NOS (network operating system)  网络操作系统 

 

Unit 10

Network Infrastructure

Section A

IFill in the blanks with the information given in the text:

1. nodes; connections

2. bus; ring

3. Terminator

4. Hub

5. Ring

6. Logical

7. Star

8. passive; active

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. network layout  网络布局

2. physical topology  物理拓扑结构

3. logical topology  逻辑拓扑结构

4. star configuration  星型结构

5. physical network connection  物理网络连接

6. high-end active hub  高端主动式集线器

7. passive hub  被动式集线器

8. network node  网络节点

9. electrical ground  电气接地

10.              data flow  数据流

11.              wiring closet 布线室 

12.              multistation access unit 多站访问单元 

13.              star topology 星形拓扑结构 

14.              bus topology 总线拓扑结构 

15.              ring topology 环形拓扑结构 

16.              network topology 网络拓扑结构 

17.              centralized network management 集中式网络管理 

18.              intelligent hub 智能集线器 

19.              network hub 网络集线器 

20.              physical network 物理网络 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

Ethernet, originally developed in 1973 at Xerox, is by far the most popular network technology in use today. The logical topology of an Ethernet network is always a bus. The predominant physical topology used to be a bus as well, but has been eclipsed (使暗淡) in recent years by the star topology.

Because Ethernet is logically a bus, data is transmitted to every node on the network. Each node sees every transmission, and receives transmissions destined (预定的) for it based on the address of its network adapter. This approach to sharing a single cable for all transmissions is known as the multiple access method. Only one node can successfully transmit at any given time, so the nodes must agree on a way to share the cable without interfering with each other. The Ethernet standard specifies how the nodes share the bus.

Before a node starts transmitting, it briefly listens to the bus for other traffic. This activity is known as carrier sensing. If another node is already transmitting, the node desiring to transmit tries again later. If there's no other traffic on the bus, the node begins transmission. This approach avoids transmissions stepping on each other―in most cases.

 

Section B

IFill in the blanks with the information given in the text:

1. Transmission; Internet

2. network-level; application-level

3. Native

4. protocol stack

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. heterogeneous network  异构网络

2. packet delivery  包发送

3. IBM compatible  IBM兼容的

4. IP datagram  IP数据报

5. DOS box  DOS箱(机)

6. HTTP (Hypertext Transfer Protocol)  超文本传送协议 

7. NNTP (Network News Transfer Protocol)  网络新闻传送协议 

8. SMTP (Simple Mail Transfer Protocol)   简单邮件传送协议 

9. security hole  安全漏洞 

10.  system crash  系统崩溃 

 

Section C

IFill in the blanks with the information given in the text:

1. Internet; physical

2. Packets

3. Network

4. Full-duplex

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. physical address  物理地址

2. data transfer  数据迁移

3. header checksum  报头校验

4. stream delivery  (数据)流发送

5. virtual circuit  虚电路 

6. network layer  网络层 

7. full-duplex transmission  全双工传输 

8. ARP (Address Resolution Protocol)   地址解释协议 

 

Unit 11

Internet

Section A

IFill in the blanks with the information given in the text:

1. client-server

2. Host

3. Multimedia

4. dedicateddial-up; dial-updedicated

5. Hypertext

6. URLsUniform Resource Locators

7. Bandwidth

8. ARPANET

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. list server  列表服务器

2. transmission scheme  传输模式

3. data packet  数据包

4. Mbps  每秒兆字节

5. hypermedia document  超媒体文档

6. FTP  文件传输协议

7. host network  主机网络

8. dedicated access  专线访问

9. storage format  存储格式

10.              mail server  邮件服务器

11.              multimedia file  多媒体文件 

12.              dial-up access  拨号访问 

13.              LAN (local area network)   局域网 

14.              retrieve files  检索文件 

15.              ISP (Internet Service Provider)   因特网服务供应商 

16.              WWW (World Wide Web)   万维网 

17.              URL (Uniform Resource Locator)   统一资源定位符 

18.              TCP (Transmission Control Protocol)   传输控制协议 

19.              data stream  数据流 

20.              log on  登录 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

Web pages are actually small computer programs, written in a computer language understood by Web browsers. The primary language used for Web pages is called HTML, which stands for HyperText Markup Language. HTML provides a way of describing exactly how a page will look when it's published on the Web.

HyperText refers to the capability of linking pages together so users can quickly navigate through material based on their own interests. (If you've used the Windows Help system to find the answer to a question, you've probably clicked several hypertext links.) Markup refers to the capability to specify position, size, font, color, and other attributes of elements on the page. Therefore, HTML is a programming language that enables you to create and link together pages, and to specify just about every detail of how the page looks when viewed by a Web browser.

HTML isn't the end of the line for markup languages. Development of several new languages is under way, to provide more powerful Web publishing capabilities. One of the most promising is XML, or Extensible Markup Language. Some experts believe it will replace HTML in the next few years.

 

Section B

IFill in the blanks with the information given in the text:

1. Destination

2. commercial; educational; governmental

3. Plain

4. headers; footers

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. plain text  纯文本

2. destination address 

3. mail-user agent  邮件用户代理

4. message transfer agent  消息传送代理

5. graphics-based file 

6. analog signal 模拟信号 

7. domain name 域名 

8. text file 文本文件 

9. text editor 文本编辑器 

10.  e-mail address 电子邮件地址 

 

Section C

IFill in the blanks with the information given in the text:

1. 56K

2. Low

3. sound card

4. Reflectors

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. sound card  声卡

2. Web page  网页

3. video camera  摄像机,摄像头

4. plug-in software  嵌入软件

5. input/output port  输入�输出端口 

6. home page  主页 

7. video capture card  视频捕获卡 

8. chat room  聊天室  

 

PART FOUR

IT and Our Life

Unit 12

IT and Computer Application

Section A

IFill in the blanks with the information given in the text:

1. Production

2. Technological

3. agricultural; industrial

4. Largest

5. Processors

6. Information-processing

7. Flattening

8. information

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. electric motor  电动机

2. desktop publishing  桌面出版系统(台式出版系统)

3. information-related services  信息相关服务

4. information-based occupation  基于信息的职业

5. information processor  信息处理

6. textual data  文本的数据

7. numerical data  数字的数据

8. audio data  音频数据

9. fibre optics  纤维光学

10.              digital thermometer  数字温度计

11.              information revolution  信息革命 

12.              technological revolution  技术革命 

13.              global market  全球市场 

14.              IT (information technology)  信息技术 

15.              multimedia product  多媒体产品 

16.              information specialist  信息专家 

17.              database management  数据库管理 

18.              video data  视频数据 

19.              information-processing system  信息处理系统 

20.              telephone helpline  电话服务热线 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

It is frequently claimed that the most potent (强有力的) agent of change on present-day society and the economy will prove to be information technology. The so-called digital revolution whereby information―whether text, sound, or video―can be converted into, and from, binary digits (bits) and transmitted over global networks is believed to be likely to transform industries such as banking, telecommunications, and publishing. Advances in light-wave communications technology based on optical fibres have vastly increased the volume and speed of information transmission. The development of flat-panel displays (平板显示器) has allowed the computer mobility from the desk. Together these have contributed to the integration of computer and communications technology which, for the user, transcends (超越) space and makes information available on demand.

As well as rich opportunities, such a major social change presents severe challenges. One is how to avoid the creation of a divided society of information "haves" and "have nots". This is both a national and an international problem. Others relate to ownership and security of information: cyberspace (网络空间) is a new frontier where existing legal principles and practice are having to be rethought. Yet again, there are moral issues to be faced about the kinds of information which should be openly available to users of the Internet.

 

 

 

 

Section B

IFill in the blanks with the information given in the text:

1. hardware; data

2. Layers

3. Geocoding

4. vector; raster

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. tabular data  表格数据

2. raster image  光栅图像

3. vector model  矢量模型

4. statistical analysis system  统计分析系统

5. model atmospheric circulation  模拟大气循环

6. computer-based tool  基于计算机的工具 

7. geographic information system  地理信息系统 

8. database operation  数据库操作 

9. grid cell  网格单元 

10.              closed loop  闭环 

 

Section C

IFill in the blanks with the information given in the text:

1. Software

2. keyword-based

3. intelligence; computing

4. inter-operability

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. domain-specific tag  特定(指定)域标记

2. handheld terminal  手持终端设备

3. life cycle  生命周期(生存周期)

4. mobile agent toolkit  移动代理工具包

5. XML (eXtensible Markup Language) 扩展标签语言 

6. data mining  数据挖掘 

7. game theory  博弈论 

8. keyword-based text search(ing)   基于关键字的搜索 

 

Unit 13

e-Business

Section A

IFill in the blanks with the information given in the text:

1. commercial; network

2. catalogs; engines

3. currencies; checks

4. relationship-based; purses

5. Signatures

6. cash; token

7. Public

8. Symmetric

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. user authentication  用户认证

2. electronic purse  电子钱包

3. information filter  信息过滤

4. data integrity  数据完整性

5. smart card  智能卡

6. HTML  超文本标记语言

7. symmetric key cryptosystem  对称密钥密码系统

8. message authentication code  信息鉴定码

9. unauthorized access control  未授权访问控制

10.              electronic catalog  电子目录

11.              electronic money (cash)   电子货币 

12.              search engine  搜索引擎 

13.              digital signature  数字签名 

14.              user interface  用户界面 

15.              EFT (Electronic Funds Transfer)   电子资金转帐 

16.              public key cryptosystem  公钥密码系统 

17.              PDA (personal digital assistant)   个人数字助理 

18.              hypertext link  超文本链接 

19.              3D image  三维图像 

20.              credit card  信用卡 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

The term electronic commerce encompasses the entire process of buying, selling, and advertising products and services using electronic communications media. But when people talk about (e-commerce) today, they're usually referring to the emerging marketplace on the Internet. (Retailers) of all kinds are now scrambling to establish themselves and reach (customers) in this new marketplace.

The major obstacle to e-commerce is the problem of how to pay for (products) and services online. How can electronic (payments) be made convenient, reliable, and (secure) for consumers and retailers alike? As with every other Internet (technology), a global standard for online (transactions) must emerge before e-commerce becomes a widely accepted (practice).

The drive to establish a standard for (electronic) money is well underway. Software developers, banks, and (credit) card companies are all pushing transaction systems to (online) merchants, each betting that their system will become the (standard) way to pay for things online. As a Web (storefront) owner, you must investigate all the (options) and offer as many choices to your customers as they demand, while keeping (costs) and complexities from getting out of hand.

 

Section B

IFill in the blanks with the information given in the text:

1. Four

2. e-Business

3. vendor-centric; customer-centric

4. Infrastructure

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. vendor-centric model  客户中心模式

2. Web site  网站

3. Web surfing  网上冲浪

4. middleware server  中间件服务

5. back-end platform  后端平台

6. e-Business strategy  电子商务策略 

7. binary format  二进制格式 

8. customer-oriented e-Business system  面向客户的电子商务系统 

9. ISV (independent software vendor)  独立软件推销商 

10.  information infrastructure  信息基础结构设施 

 

Section C

IFill in the blanks with the information given in the text:

1. Services

2. Marketing

3. storefronts; consulting

4. advertisements; subscriptions

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. Web storefront  网上店面

2. electronic press kit  电子版发行包

3. online retail  在线零售

4. multimedia demo  多媒体演示

5. online access  联机访问 

6. value-added services  增值业务 

7. product promotion  产品推销 

8.   communication medium  通信媒体 

 

Unit 14

Computer Security

Section A

IFill in the blanks with the information given in the text:

1. employees

2. Hackers

3. Crackers

4. damage; manipulation

5. Worm

6. software piracy

7. access; backup

8. Passwords

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. encryption program  加密程序

2. deletion command  删除命令

3. authorized user  授权的用户

4. backup copy  备份的副本

5. voltage surge  电涌,浪涌电压

6. circuit breaker  断路器

7. electronic component  电子器件

8. data-entry error  数据输入错误

9. electronic break-in  电路中断

10.              power line  电力线,输电线

11.              detection program  检测程序 

12.              power source  电源 

13.              destructive computer program  破坏性计算机程序 

14.              computer virus  计算机病毒 

15.              software piracy  软件侵权 

16.              hard-disk drive  硬盘驱动器 

17.              virus checker  病毒检查程序 

18.              primary storage  主存储器 

19.              electronic bulletin board  电子公告板 

20.  surge protector  浪涌电压保护器 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

A virus or other unwelcome surprise can lurk in your computer system for days or months without discovery. A time bomb is a computer program that stays in your system undetected until it is triggered by a certain event in time, such as when the computer system clock reaches a certain date. A time bomb is usually carried by a virus or Trojan horse. For example, the Michelangelo virus contains a time bomb designed to damage files on your hard disk on March 6, the birthday of artist Michelangelo.

A logic bomb is a computer program that is triggered by the appearance or disappearance of specific data. For example, suppose a programmer in a large corporation believes that she is on the list of employees to be terminated during the next cost-cutting campaign. Her hostility (敌意) overcomes her ethical (道德的) judgment, and she creates a logic bomb program that checks the payroll (在职人员名单) file every day to make sure her employment status is still active. If the programmer's status changes to "terminated," her logic bomb activates a program that destroys data on the computer.

A time bomb or logic bomb might do mischief (祸害) in your computer long before the timer goes off. If the bomb contains a virus, it could replicate and spread to other files. Meanwhile, you might send files from your computer to other computers, not knowing that they are infected.

 

Section B

IFill in the blanks with the information given in the text:

1. Macro

2. boot sector

3. Parasitic

4. TrojanTrojan Horse

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. partition table  分区表

2. host program  主机程序

3. anti-virus software  反毒软件

4. global template  公用模板

5. virus signature  病毒特征代码

6. BBS (bulletin board system)  公告板系统 

7. data corruption  数据毁损 

8. MBR (master boot record)  主引导记录 

9. boot sector  引导扇区 

10.  macro virus  宏病毒 

 

Section C

IFill in the blanks with the information given in the text:

1. Protect

2. entertainment; challenge

3. IP address

4. back doors

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. system platform  系统平台

2. install back doors  安置后门

3. email attachment  电子邮件的附件

4. vulnerability assessment tool  弱点评估工具

5. network security measure  网络安全措施 

6. system maintenance personnel  系统维护人员 

7. MX record  函件交换记录 

8. hack a system  非法闯入系统 

 

Unit 15

Remarks by IT Giants

Section A

IFill in the blanks with the information given in the text:

1. color TVs

2. Web

3. Corporations

4. Connectivity

5. accessconnectivity

6. telecommunications; telephone

7. wireless; high-bandwidth

8. Internet

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. PC-plus era  PC影响力增强的时代

2. cable modem  海底电缆

3. universal PC model  通用PC模式

4. multifunctional device  多功能设备

5. information overload  信息过载,信息超负荷

6. high-bandwidth connectivity  高带宽连通性

7. consumer electronics  消费类电器

8. investment portfolio  投资组合

9. virtual convergence  虚拟整合

10.              tablet PC  便笺簿式个人电脑

11.              voice recognition  语音识别 

12.              smart television  智能电视 

13.              R & D (research and development)  研究与开发 

14.              surf  the  Web  在网上冲浪 

15.              Auto PC  自动个人计算机 

16.              e-mail colleagues  给同事发电子邮件 

17.              Web-enabled cell phone  具有上网功能的手机 

18.              digital technology  数字技术 

19.              wireless technology  无线技术 

20.  broadband communications  宽带通信 

 

IIIFill in each of the blanks with one of the words given in the following list, making changes if necessary:

 

At home, you'll be able to operate your PC by talking to it. It will automatically back up all your information, update its own software and synchronize itself with your TV, cell phone, handheld, and all the devices on your home network. The refrigerator in your kitchen will know how well stocked it is, suggest recipes based on what's available, and order more food from your online grocer. Your TV will double as an interactive shopping mall, letting you buy advertised products or clothes you saw in a sitcom. And if you don't want to watch TV, you'll be able to read an electronic book that knows your favorite authors and automatically downloads their latest novels. If you decide to read one of them, your bank account will be debited.

Sounds like science fiction? Just a few years ago, it was. But thanks to the microprocessor―and to all the incredible innovations in software, hardware, the Internet and telecommunications―everything I've described is already possible. And although you can't yet buy all these devices at your local computer retailer, the incredible speed at which technology is advancing means that it won't be long before they're as commonplace as the PC.

 

Section B

IFill in the blanks with the information given in the text:

1. information; communication

2. e-business

3. Restructuring

4. Application

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. networking technology  网络技术

2. assembly plant  组装厂

3. state-owned enterprise  国有企业

4. economic reform  经济改革

5. supply chain  供应链

6. cable television 有线电视 

7. cost control  成本控制 

8. joint venture  合资企业 

9. application software  应用软件 

10.  inventory management  库存管理 

 

Section C

IFill in the blanks with the information given in the text:

1. Fundamentals

2. Opportunities

3. technology; technological

4. memory chips; microprocessors

 

IITranslate the following terms or phrases from English into Chinese and vice versa:

1. inflection point  拐点,回折点

2. media industry  媒体业

3. mainframe computer  大型计算机

4. problem diagnosis  问题诊断

5. technological concept  技术概念

6. ATM (Automatic Teller Machine)  自动柜员机

7. memory chip 存储芯片

8.   competitive environment  竞争环境